Making a Living in the New Music Industry – Part 1

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How we manage to fit a music studio in a van - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do they make music in a van? This post will tell you! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
How to fit a music studio in a van

Hola Amigos! We are currently sat in the van looking out over the Mediterranean Sea in Malaga! The view is stunning - we have sea in front, left and right, and also to our right are the hills/mountains of the next bit of coastline, looming up hazily out of the ocean almost like a mirage… it’s pretty cool! We had a wonderful evening last night in Malaga, meeting up

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4 Ways This Trip Has Changed Our Minds - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. After 6 months on the road, how have they changed so far? Click through to find out and be inspired to follow your dreams too! - www.thelovetectonic.com
4 Ways This Trip Has Changed Our Minds

So, a few things have changed for us recently and I thought it might be good to update you on them. 1. The structure of our days/weeks We posted ages ago in this post 'What do you do with all the time in the world?' about structuring our days to fit everything in. And it was mental. We had time slots for loads of different activities - very noble,

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So what's all this music marketing malarkey then? - The Love Tectonic are on a journey in more ways than one… Join them in their van as they make their music dreams come true while travelling the roads of Europe. Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
So what’s all this music marketing malarkey then?

So, we are now (as of writing) on Day 54 of our journey as musical nomads. Day 54! Madness! In those 54 days we have travelled over 1600 miles (2575km), stayed in 21 different places, and so far been in 3 different countries. Woop! If you scroll to halfway down this post you’ll get some highlights of our travels from Day 30 to Day 54.

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Making a Living in the New Music Industry, Part 1 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 1 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
Bryn admiring the view at Rota

Hello world, and how are you all today? We are well 🙂 We are currently sat in our van by the beach in Rota, Andalucia, a little way north of Cádiz in southern Spain. Bryn is working on the mix for our next tune, ‘Heart Strings’ (woop, woop!). And I am writing this for all you lovely people As you are aware, this journey of ours isn’t just about seeing more of the beautiful and diverse continent of Europe. The main aim of this trip is for us to finally get the time to focus on make a living from our music. We are going to be sharing our experiences with you as we go about this.

The New Music Industry

The music industry has undergone massive changes in the last 20 years and it is still in pretty constant flux as new technologies come and go. The internet has been a curse and a blessing for the music industry. On the one hand, internet file-sharing was the nail in the coffin for the ‘old’ industry, the industry where paying £16 for an album was the only way to hear the latest music from an artist and it was very difficult for independent acts to grow beyond their local area. On the other hand, the internet - and cheaper recording technology - has precipitated a huge increase in the diversity of the music industry and has now made it possible for independent and niche acts to flourish, finding audiences in far-flung places across the world, and making a living from their craft in a way they never would have been able to before. This ‘new music industry’ is, in many ways, an easier place for an independent act to make a living. Although it is harder to break into the mainstream due to the sheer volume of people who are able to create professional-quality recordings and therefore pitch themselves to the ‘industry’, it is actually easier to find and connect directly with potential fans all over the world (case in point, a large proportion of our Spotify listeners are in Mexico - go figure!). There are many more opportunities available to independent artists now than there ever were before. The difficult part now is knowing which opportunities are the best ones to focus on in order to get you in front of your future fans with the least amount of time/cost on your part. We are still only just beginning to work this out.

How do you make a living in the music industry?

A few years ago, as part of the final year of my university degree, I wrote a book entitled ‘How To Make A Living In The Music Industry: 10 Rules and 10 Revenue Streams’. It was a research project - based on interviews with professionals as well as my own research and experience - which was designed to not only help me figure out how I could make a living, but hopefully also to help other people get to grips with the industry as well. Over the next 11 weeks I’m going to give you an introduction to the content of this book, and you will also be able to download (for free) the full version if you want to read more.

The Rules

The first part of the book is all about ‘The Rules’ - some guidelines that I worked out were pretty useful to live by if we wanted to get anywhere in music. They apply not just to music, but to any creative industry really - in fact any industry that relies heavily on human relationships, which is a lot of them! Without further ado, here are the 10 Rules of ‘How To Make A Living In The Music Industry’. To read the full section from the book, just click on the download link here.

Rule #1: Be nice
Rule #2: Never miss an opportunity
Rule #3: Talk to people
Rule #4: Decide what you want and ask for it
Rule #5: Be adaptable and be creative
Rule #6: Play to your strengths
Rule #7: Be brave
Rule #8: Be humble and be confident, but know when to be which
Rule #9: Become indispensable
Rule #10: Don’t let the bastards get you down!
What do you think of these rules? Are there others that you think should be on this list? Tell us what you think in the comments 🙂
Read on for an update of our travels and some pretty pictures!

Day 83 to 90, Wednesday 30th May to Wednesday 6th June

Rota, Andalucia, Spain

We haven’t gone anywhere this week! We have some warranty work to be done on the van in Malaga, so we are hanging around in the area until that is sorted. We’ve found a really nice spot just by the beach in a little town called Rota. And we have got our heads down! We’ve made loads of progress on our next release, ‘Heart Strings’, and got a bunch of other stuff sorted as well. Staying in one place sure is good for productivity 🙂

So in the absence of any exciting travel news, here are some lovely (and silly!) pictures for you instead. Enjoy!

Sunset on the beach…

While Bryn mixes tunes…

...Heather makes Chocolate Banana Mini Muffins with Raw Chocolate Sauce!!!

…and works on some music of her own 🙂

Making a Living in the New Music Industry, Part 1 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 1 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
Hev's music session

And here’s some bits of silly for you 🙂

What rules do you think are essential if you want to make it in music? We'd love to know what you think! Drop us a line to have your say 🙂

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