Making a Living in the New Music Industry – Part 1

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Making a Living in the New Music Industry, Part 1 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 1 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
Bryn admiring the view at Rota

Hello world, and how are you all today? We are well 🙂 We are currently sat in our van by the beach in Rota, Andalucia, a little way north of Cádiz in southern Spain. Bryn is working on the mix for our next tune, ‘Heart Strings’ (woop, woop!). And I am writing this for all you lovely people As you are aware, this journey of ours isn’t just about seeing more of the beautiful and diverse continent of Europe. The main aim of this trip is for us to finally get the time to focus on make a living from our music. We are going to be sharing our experiences with you as we go about this.

The New Music Industry

The music industry has undergone massive changes in the last 20 years and it is still in pretty constant flux as new technologies come and go. The internet has been a curse and a blessing for the music industry. On the one hand, internet file-sharing was the nail in the coffin for the ‘old’ industry, the industry where paying £16 for an album was the only way to hear the latest music from an artist and it was very difficult for independent acts to grow beyond their local area. On the other hand, the internet - and cheaper recording technology - has precipitated a huge increase in the diversity of the music industry and has now made it possible for independent and niche acts to flourish, finding audiences in far-flung places across the world, and making a living from their craft in a way they never would have been able to before. This ‘new music industry’ is, in many ways, an easier place for an independent act to make a living. Although it is harder to break into the mainstream due to the sheer volume of people who are able to create professional-quality recordings and therefore pitch themselves to the ‘industry’, it is actually easier to find and connect directly with potential fans all over the world (case in point, a large proportion of our Spotify listeners are in Mexico - go figure!). There are many more opportunities available to independent artists now than there ever were before. The difficult part now is knowing which opportunities are the best ones to focus on in order to get you in front of your future fans with the least amount of time/cost on your part. We are still only just beginning to work this out.

How do you make a living in the music industry?

A few years ago, as part of the final year of my university degree, I wrote a book entitled ‘How To Make A Living In The Music Industry: 10 Rules and 10 Revenue Streams’. It was a research project - based on interviews with professionals as well as my own research and experience - which was designed to not only help me figure out how I could make a living, but hopefully also to help other people get to grips with the industry as well. Over the next 11 weeks I’m going to give you an introduction to the content of this book, and you will also be able to download (for free) the full version if you want to read more.

The Rules

The first part of the book is all about ‘The Rules’ - some guidelines that I worked out were pretty useful to live by if we wanted to get anywhere in music. They apply not just to music, but to any creative industry really - in fact any industry that relies heavily on human relationships, which is a lot of them! Without further ado, here are the 10 Rules of ‘How To Make A Living In The Music Industry’. To read the full section from the book, just click on the download link here.

Rule #1: Be nice
Rule #2: Never miss an opportunity
Rule #3: Talk to people
Rule #4: Decide what you want and ask for it
Rule #5: Be adaptable and be creative
Rule #6: Play to your strengths
Rule #7: Be brave
Rule #8: Be humble and be confident, but know when to be which
Rule #9: Become indispensable
Rule #10: Don’t let the bastards get you down!
What do you think of these rules? Are there others that you think should be on this list? Tell us what you think in the comments 🙂
Read on for an update of our travels and some pretty pictures!

Day 83 to 90, Wednesday 30th May to Wednesday 6th June

Rota, Andalucia, Spain

We haven’t gone anywhere this week! We have some warranty work to be done on the van in Malaga, so we are hanging around in the area until that is sorted. We’ve found a really nice spot just by the beach in a little town called Rota. And we have got our heads down! We’ve made loads of progress on our next release, ‘Heart Strings’, and got a bunch of other stuff sorted as well. Staying in one place sure is good for productivity 🙂

So in the absence of any exciting travel news, here are some lovely (and silly!) pictures for you instead. Enjoy!

Sunset on the beach…

While Bryn mixes tunes…

...Heather makes Chocolate Banana Mini Muffins with Raw Chocolate Sauce!!!

…and works on some music of her own 🙂

Making a Living in the New Music Industry, Part 1 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 1 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
Hev's music session

And here’s some bits of silly for you 🙂

What rules do you think are essential if you want to make it in music? We'd love to know what you think! Drop us a line to have your say 🙂

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It’s now Day 68 of our new life as travelling musical nomads and we are currently sat in our van in Sagres, Portugal, looking out to sea on a beautiful, sunny and very windy (seems to be the norm here!) day. Before we came on this trip all we were focussed on was the freedom - no boss to get up for, no DIY to do, and we can
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Hello, hello and how are you today? I hope you are amazingly well 🙂 Things have been a bit quiet on the blog recently, mainly because I made myself believe that it was a difficult task. What would this look like if it were easy? That’s the question that I keep coming back to at the moment. I think, historically, we (Bryn and I) have a habit of making

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