Making a Living in the New Music Industry – Part 4

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So what's all this music marketing malarkey then? - The Love Tectonic are on a journey in more ways than one… Join them in their van as they make their music dreams come true while travelling the roads of Europe. Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
So what’s all this music marketing malarkey then?

So, we are now (as of writing) on Day 54 of our journey as musical nomads. Day 54! Madness! In those 54 days we have travelled over 1600 miles (2575km), stayed in 21 different places, and so far been in 3 different countries. Woop! If you scroll to halfway down this post you’ll get some highlights of our travels from Day 30 to Day 54.

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Making a Living in the New Music Industry, Part 2 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 2 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
Making a Living in the New Music Industry – Part 2

Hello, hello and how are we all today? I hope you are well 😀 I’m currently sat in a shady spot outside the van near Torrox Beach in Andalucía, about 30 minutes drive east from Malaga. I have a lovely view of the mountains which is keeping me inspired (I’ve just looked them up and it is the Sierra de Tejeda, Almijara y Alhama Natural Park), and fortunately a

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4 Ways This Trip Has Changed Our Minds - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. After 6 months on the road, how have they changed so far? Click through to find out and be inspired to follow your dreams too! - www.thelovetectonic.com
4 Ways This Trip Has Changed Our Minds

So, a few things have changed for us recently and I thought it might be good to update you on them. 1. The structure of our days/weeks We posted ages ago in this post 'What do you do with all the time in the world?' about structuring our days to fit everything in. And it was mental. We had time slots for loads of different activities - very noble,

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Making a Living in the New Music Industry, Part 4 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 4 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
The details of Murcia cathedral

Frick on a stick it’s JULY already!! Wowsers. We thought we’d have ‘done’ Italy and be in Croatia by now! And we’re still in Spain! It’s funny, before you actually go and you are just thinking about travelling around countries, it’s easy to imagine that you’ll be able to amble around them in about a month each and move on. But we’ve been in Spain for about 10 weeks in total and we most definitely have not seen all of Spain - barely scratched the surface really! Europe is a big place…

If you’ve read the last couple of blogs, then you’ll know that we are in the midst of a series of posts, sharing chapters of the book ‘How To Make A Living In The Music Industry: 10 Rules and 10 Revenue Streams’, which I wrote a few years ago as part of my degree. Last week the chapter was all about live music - you can read the full post here. This week the chapter is all about sound recording and how income is generated in this area of the industry. And as usual - cos we’re just so kind! - you’ll be able to download the full chapter for free - for free! - at the end of this post

Sound obsessions

The world of sound recording is still absolutely fascinating to me. Before I went to Uni, I knew that I loved music and that I loved creating music, but I hadn’t had any experience before with recording or working with microphones or anything like that. I’d been in a couple of recording studios and had been impressed by the huge mixing desks they usually have, but my interest hadn’t really been peaked a whole lot by recording, other than as a necessary thing to learn so that you can record yourself. Then I went to Uni and discovered a whole world of recording that I knew nothing about, which I realised I was a little bit obsessed with… microphones!!! Oh my goodness, MICROPHONES!!!

Microphone GEEK Alert!

Yes, I am a microphone geek. I love them. To me, they are instruments of absolute beauty. I know a lot of you are probably thinking ‘Whaaaat?? Their just slightly odd shaped electronic devices that capture sound, seriously what’s to love??’. And yes, when you look at it objectively, I admit, it’s an odd thing to love! But they’re just so awesome… There are so many different types of microphones - dynamic, condenser, valve - so many different attributes and shapes - omni-directional, cardioid, tube mic, pencil mic - and they all sound so different!

I think maybe it’s the subtlety of microphones that appeals to me so much. The fact that they can be built to pick up these tiny little variations in air pressure - teeny, tiny variations (which are of course, sound) - and then convert that variation (the sound) into a signal which you can then record and play… so clever! I didn’t really know until I appreciated the subtleties of sound just how much I loved this element of it!

The fun of recording

Anyway… so yes, I love microphones. And consequently, I love recording with them. I love that there are certain microphones that work really well with acoustic guitars but not with drums. I love how a different microphone can make a voice or instrument sound really different. And for some reason I also really love how crazily delicate they can be. The parts inside some of them are literally so fragile that the slightest knock can break them. You have to handle them with a huge amount of care. One day I will have a huuuuge collection of microphones so I have one for every recording scenario… at the moment I will just have to make do with the ones I have! (dramatic hand to forehead moment ). The one I really want is a little bit expensive (£4300 expensive!!) but I will be able to afford it one day soon… it’s a Brauner VM1 valve mic (see pic)… it sounds amazing

Making a Living in the New Music Industry, Part 4 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 4 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
The gorgeous Brauner VM1 valve microphone

You can read about recording, honest...

Ok, I’ve blabbered on about microphones for long enough! The chapter is not all about microphones I promise . This book chapter is about the recording business - recording studios, engineers, producers, etc - and how and where the money flows in that area of the industry. I hope you will find it an interesting read! Click on the title for your free download of ‘Revenue #3: Recording’. Enjoy!

What is your experience with recording? Have you got something you collect/are obsessed with that most people think is just an everyday object?? We’d love to hear from you (so I know I’m not too weird! haha!)

For an update on our travels, read on!


Day 113 to 115, Friday 29th June to Sunday 1st July - Murcia city, Murcia, España

We stayed a little longer in our salubrious (!) IKEA car park! I cycled into Murcia centre on the Saturday to meet my cousin where we spent the afternoon putting the world to rights. It’s been great fun getting to know him more this week .

Murcia is a cool city. The cathedral is gorgeous . I also really like that the city is not too big so you can wander round the centre quite comfortably. We have really enjoyed Murcia!

Day 115 to 119, Sunday 1st July to Thursday 5th July

On Sunday we finally left Murcia! We were heading to San Javier, a little town just south east of Murcia on the coast, but on the way we went for a little drive along La Manga Del Mar Menor. This is a little town that is on a stretch of land about 10km long but only about 500m wide! It has sea on either side - a little sheltered cove called El Mar Menor on the west and the Mediterranean on the east. On the map it looked mad! So we thought we'd have a look. In reality it’s essentially just a long strip of hotels, beaches and tourist hotspots. But hey, it was interesting to see sea on both sides! (And to see a hotel that looks like a castle!!)

We drove to San Javier after that and have been here all week. We have some friends with a house in this area whom we are seeing this evening (which will be fun!), so we’ve made this our ‘office/studio’ for the week so we can see them. It’s quite a nice little town, although the campsite we’re on doesn’t have the best views! I’ve been cycling along the seafront every morning though and it’s very pretty.

This week we have been very busy working on chilled out versions of some of our tracks, which are sounding really cool . We have also been working on some designs for merch which will be coming out very soon. As well as baking in the heat . Thank goodness for the sea breeze!

Making a Living in the New Music Industry, Part 4 - Electronic music duo The Love Tectonic are travelling the roads of Europe while they make their dreams come true. But how do you make a living in the music industry? Part 4 in a series of 11 posts exploring this crazy world, plus get a free download of Heather’s book! Click through to be inspired to follow your dreams and change your life too! - www.thelovetectonic.com
Making beats in the heat in San Javier, Murcia

How do you think you would cope living and working in a van? In the heat?? Plus being 24/7 with your partner without tearing each other’s hair out?! (Fortunately Bryn shaves his!) Tell us your thoughts on social, we’d love to know!

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